Posts Tagged ‘Marketing to Moms’
August 18th, 2008Marketing Your Website to Moms
Internet marketing do’s and don’ts if you’re hoping to reach parents.
I’m a mom. I’m a stay at home mom. What am I bombarded with daily in my e-mailbox? Ad blasting, get rich quick junk. A large majority of “home business owners and mlm peddlers” must think we stay at home moms are idiots. Do they honestly think we believe we can make $1,000’s of dollars in 48 hours by mailing circulars, answering emails or placing ads? Come on……
If you are trying to do internet marketing to this elusive group of highly intelligent, nurturing and decision making people, then you better listen up! The delete button is oh so handy, and most moms use it. If you want our
attention, then maybe you should treat us like we have a brain! We KNOW about scams, we KNOW the tale tell signs of a scam. Are you promoting your business in the same manner scam artists do? Welp… you could be ticking off a lot of potential recruits/leads.
Use the following checklist to analyze your current internet marketing or web-based promotion campaign.
* Do you use all CAPSin your internet marketing?
-Oh Brother! This is the FIRST thing that sends moms
into a delete frenzy. It’s obnoxious, annoying and
hard to read. STOP IT!
* Do you charge a fee?
- Can you say…..”STAY AT HOME MOM”?? We
don’t bring in an extra income. We take care of our
children. We do not have $13.50 to send along with
a self addressed stamped envelope, you cheap-o!
If you have a REAL opportunity, then you should be
willing to share it for free.
* Do you use exclamation marks all over the place in your internet marketing?!!!!!!!!!!
- We deal with screaming kids all day….we do not need
YOU screaming your opportunity in our faces when we
finally find 5 minutes to sit at our computers. How rude.
* Is your ad/email more than 4-5 sentences?
-Forget it. We barely have time in the day to go to
the bathroom. Let alone read your dissertation on
how to become a millionaire by assembling
hair ribbons!
* Are you vague and impersonal with your internet marketing?
-Geesh…like we can’t tell you cranked up the ‘ole ad blaster
software this morning and spewed your email to us and
5 million other victims. You want MY attention? Then
address me as an individual. Ad blasting does NOT work.
You are mainly blasting to other ad blasters who simply
delete your ad as you do theirs. How insane and worthless.
Get a hobby, you must have too much time on your hands.
* Do you ad blast our boards as part of your internet marketing plan?
-That’s like walking into my house and going to the bathroom
on my carpet. This is sacred ground. You will be ignored,
laughed at, and eventually unable to participate at all.
Ok…so you ‘re asking yourself…..”Well heck…..you moms are
a tough crowd!”
Yep…we are….and we deserve some respect. There are over 10,000 class act mom-sites on the internet. If you want to reach us, then advertise in our ezines or on our sites. Want more bang for your marketing buck? The go to the bigger mom sites with large subscriber numbers and heavy traffic.
Which sites?
MoneyMakingMommy
http://www.MoneyMakingMommy.com
This site has been around since 1999. One of the most respected,
resources for women looking for work at home. Featured in Woman’s World Magazine as a “Hot Site for Moms” and featured work at home site. High subscriber numbers, and subscribers are loyal. Traffic averages over 100,000 unique visitors per month. Ad rates are some of the lowest among similar type sites.
TheWAHMConnection
http://www.TheWAHMConnection.com
Also a respected place for work at home moms and wannabes. The site offers many advertising options.
Internet marketing isn’t rocket science, but there are some rules of etiquette. Just pretend you’re getting ready to use your current campaign on YOUR OWN mom! What would she say?
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